Clarke Goward Names Lawson Agency’s No.2

Clarke Goward has named Chris Lawson executive vice president and director of account services. He becomes chairman Terry Clarke’s second-in-command and a member of the agency’s five-member executive committee.

Separately, SmartMouth Technologies has chosen the Boston agency for its seven-figure account following a review. The Watertown, Mass., client operates a Web site that provides grocery shoppers nutritional counseling.

Lawson fills a vacancy created when Mike Norton departed in May for a post as director of interactive and internal communication at Gillette Co. [Adweek, May 22].

“I joined Clarke Goward because it presented a terrific opportunity for me to get on the agency side and in the business of creating great advertising for great clients,” said Lawson, who will oversee six account staffers.

While approximately 20 candidates were interviewed for the position, Lawson was selected based on his combination of client and agency experience, which includes stints as director of marketing communications at W.R. Grace and advertising and sales promotion manager at Quinn & Johnson Advertising, Boston, now Holland Mark Advertising, Clarke said.

Lawson, who is the younger brother of Tom Lawson, managing partner at Arnold Communications, Boston, insisted that sibling rivalry will not enter the business realm.

For SmartMouth, Clarke Goward was selected based on the quality of its creative and its experience working with PMS Escape, which serves a similar demographic of women aged 35-54, said SmartMouth vice president of communications Josh Dare.

“Our challenge is to create a very strong brand identity for SmartMouth, while still co-branding our product with partner grocery stores,” said Dare.

Clarke Goward vice president and account supervisor Jane O’Neil is leading the account. Plans for the branding campaign are still being developed; work will include radio advertising, in-store promotions, and possibly direct response and TV.