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The new face of Bob’s Stores is a guy named Tom.
“Tom Donahue,” a character identified in ads as a “senior buyer” for the chain, makes his debut this week in Clarke Goward’s first image campaign for Bob’s. The Boston agency was hired in February for the clothier’s $5 million account, following a review of New England shops.
TV spots consist mainly of lighthearted vignettes designed to educate the adult male target about the Meriden, Conn.-based chain’s value pricing and brand-name merchandise.
One commercial opens in Tom’s cluttered office, where brand-name apparel and footwear are strewn about.
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