Clarke, Fort Franklin Pursue Strongbow Cider

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Bulmers America roster shops Clarke Goward and Fort Franklin are pursuing the domestic advertising account for the client’s Strongbow brand cider.

Bulmers has launched a review of the business, which is budgeted at $3-5 million, according to Wendy Kramer, vice president, marketing for the Natick, Mass.-based com pany. Bulmers is headquartered in Hereford, England.

Clarke Goward and Fort Frank lin, both of Boston, are participating in the review, along with undisclosed others, Kramer said.

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