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Clarke Goward sends up sweepstakes advertising in a new campaign for Papa Gino’s, part of an effort to promote the chain’s delivery service.
A 30-second spot that runs through May shows a Publishers Clearinghouse-style camera crew arriving at a man’s house. It turns out he’s won $3 million, but he shows more interest in the Papa Gino’s delivery that’s just arrived.
The effort from Boston’s Clarke Goward is designed to help Papa Gino’s compete more effectively against larger competitors such as Domino’s and Pizza Hut.
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