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Clarke Goward’s first print campaign for Avid Technology uses humor to target broadcast news professionals.
One execution pictures a satellite dish covered in toilet paper on a news station’s front lawn. Copy states: “Careful. Other stations might get jealous. Speed. Quality. Flexible workflow. From acquisition to air, you can have it all with Avid. Of course, your competition might not be too happy about it.”
Another ad shows a billboard of a TV news team that has been defaced with mustaches and devil horns, presumably by the competition.
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