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CHICAGO Clarity Coverdale Fury took home best of show honors Thursday night at the Minneapolis Advertising Federation’s annual creative awards competition for its radio campaign on behalf of the state’s efforts at curbing teen smoking.
The radio campaign, for the State of Minnesota’s Target Market initiative, is aimed at stopping teens from smoking. The spots featured “man-on-the-street” interviews in which he asked teens what they would do for millions of dollars, equivalent to the pay received by tobacco executives.
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