Clarion Names A Chief Executive

Clarion Marketing and Communications has tapped Lance Smith, regional director of D’Arcy Masius Benton & Bowles for Eastern Europe, as its new chief executive. Ray Rizzo will relinquish that title but remain chairman of the direct marketing and promotion shop.
Rizzo will focus on new business and acquisitions, while Smith will run day-to-day operations at the $300 million agency, effective Aug. 3, said Roy Bostock, chief executive of Clarion parent The MacManus Group.
George Simko, a former president of DMB&B in Europe, has also been brought in as a consultant to help the Greenwich, Conn.-based Clarion identify acquisition targets. Simko is also determining ways to link Clarion to DMB&B, which has no direct arm. Bostock said there are no plans to merge DMB&B and Clarion.
Separately, DMB&B is set to announce that Mike Moore will officially retire at year’s end. Moore, formerly worldwide media director, stepped down in January to head a MacManus task force looking at ways to merge MacManus’ media businesses. Moore will continue in that role, in addition to aiding the European media merger talks between MacManus and Leo Burnett.
Simko, who once held a prominent media role at DMB&B, will focus solely on Clarion, not on any media business, said Bostock. –with Hank Kim