Clarion Forms Power Ideas to Fuel Creative

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BOSTON-In a move to centralize creative services for some of its divisions, Clarion Marketing and Communications announced last week the formation of a creative and production unit called Power Ideas.
The new entity will be managed by creative director Steve Gold and staffed by about 40 current Clarion employees. It will operate from Clarion’s offices in Greenwich, Conn., and provide creative services to Clarion Direct, Clarion Promotion and Clarion Performance Properties, according to agency representative Sally Daley.



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