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NEW YORK Claria said it has hired an investment bank to sell its adware business in the next few months, as the company looks to lure big-name partners to use its personalization and behavioral ad-targeting platforms.
The Redwood City, Calif.-based company has contracted Deutsche Bank Securities to sell its adware assets, which include GAIN, a pop-up advertising program Claria bundles with free software. Consumer groups and some advertisers and publishers have objected to Claria’s adware practices.
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