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NEW YORK Claria said it has closed a $40 million funding round to fuel the development of its Web personalization and behavioral targeting ad platform.
The Redwood City, Calif., company got the funding from Softbank America, Rogers Communications, Asia Pacific Ventures and Sand Hill Capital. Claria executives said they would use the funding, which comes on top of $88 million in previous financing, to complete the company’s shift from the adware business to behavioral targeting. Claria said earlier this month that it would sell its adware business by the end of the second quarter.
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