Clamato Speaks to Hispanics

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Dieste & Partners Creates $5 Mil. Spanish-Language Campaign
DALLAS–Mott’s this month launches a $5 million Spanish-language campaign for its Clamato brand tomato cocktail via Dieste & Partners.
The new 30-second television spot, produced by Hispanic specialist Dieste in Dallas, features a young Latino named “Javier” who gains instant popularity when he enters a party bearing a cooler of Clamato.
The commercial, which will air on Univision, Telemundo and Galavision, is being supported by local radio and outdoor messages in the top 15 Hispanic markets.
“The brand has been very well established north and south of the U.S.






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