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CHICAGO Carmichael Lynch uses toy figurines to embody the plainspoken, can-do spirit of Tractor Supply Company’s customers in a new campaign rolling out in April.
The seven television spots, which began breaking in late March, will run on cable venues such as Discovery, Outdoor Life Network, Weather Channel, CNN and Fox News, as well as spot television in major markets.
The TV commercials take a wry tone, supplying voices to the figurines in amusing scenarios.
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