CL Rides Harley to Top in Show

Carmichael Lynch garnered Best of Show honors in this year’s Twin Cities award competition for a print ad that’s part of its much lauded Harley Davidson Motorcycles campaign.

The winning execution displays a beauty shot of a motorcycle in a school yard with the headline, “Ride. Because children need heroes.” The campaign was honored in May for best headline and copy at the Stephen E. Kelly awards.

In addition to Best of Show, CL was tops in the number of awards it took home from The Show, which is co-sponsored by the Advertising Federation of Minnesota and the Minneapolis Art Directors/Copywriters club. The awards were handed out last week in Minneapolis.

Carmichael Lynch collected 66 awards, including five golds and 18 silvers. Martin/Williams was handed 46 awards, with three golds and four silvers, while Peterson Milla Hooks brought home 26 awards, among them one gold and 10 silvers. There were 1,802 entries, 213 from students; 306 of the entries were accepted.

According to Eric Grunbaum, a creative director at TBWA\Chiat\Day in Playa del Rey, Calif., and a judge at The Show, entries were perhaps more impressive than those of the Belding awards in Los Angeles, but he also found them to be of lesser quality than the city has turned out in the past.

“I wouldn’t say they’ve slipped to a dangerous level, but I wouldn’t say they had the range of previous years,” Grunbaum said.

Part of that may be due to the absence, for the second year, of Fallon, one of the city’s two largest shops and its most creatively decorated. Fallon dominated the show before opting not to enter last year, because it wanted to concentrate on national competitions.

“I felt it would have been a fairer representation of the community’s efforts if they had been represented,” Grunbaum said.

Also absent from the contest was Campbell Mithun, the city’s largest agency, which also sat out last year.

In addition to Grunbaum, the judges’ panel included: John Schofield of WongDoody, Seattle; Leslie Kay of Leslie Kay Inc.; Markham Cronin from WestWayne, Atlanta; creative freelancer Melinda Kanipe; Paul Hirsch from Goodby, Silverstein & Partners, San Francisco; and Steve Bautista, from Arnold Communications in Boston.