CL Pushes A.T. Cross' Web Pen

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Carmichael Lynch touts the latest in pen-and-Web technology in its first work for A.T. Cross.

An ad in the December issue of Forbes features Cross’ :Convergence, a pen and scanner that allows users to scan barcodes and store bookmarks for corresponding Web pages.

Because of the new technology, ads are in-tended to both convince the consumer of the value of scanning, and sell them on the product, said Jim Scott, account director for Cross at CL, Minneapolis.



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