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Cramer-Krasselt and its CK Interactive arm are backing the launch of an online mall for infant and children’s clothing and supplies, theiMart.com, which is expected to be up and running for the holiday season.
“This is a good idea,” said Peter Krivkovich, the Chicago shop’s president and chief executive officer. “It’s not just selling things you can get from the local retailer.”
TheiMart.com’s first offering will be a European line of baby clothing called Chucklebumble. The client wants to seize on research showing women are having babies later in life, are familiar with computers and have money to spend.
CK Interactive, based in Montpelier, Vt.,
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