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Cranford Johnson Robinson Woods, the advertising agency that established its own radio station earlier this year, has launched a Web site in honor of football season.

The Little Rock, Ark., shop’s interactive division, imazing!CJRW, has developed Pigtrail.com, an Internet site devoted to University of Arkansas Razorback fans.

The travel and so-called lifestyle information site is named for the traditional route taken by Razorback fans coming from south and central Arkansas to home football games at the campus stadium.

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