Cranford Johnson Robinson Woods, the advertising agency that established its own radio station earlier this year, has launched a Web site in honor of football season.

The Little Rock, Ark., shop’s interactive division, imazing!CJRW, has developed Pigtrail.com, an Internet site devoted to University of Arkansas Razorback fans.

The travel and so-called lifestyle information site is named for the traditional route taken by Razorback fans coming from south and central Arkansas to home football games at the campus stadium. Pigtrail.com features game schedules, news, maps, weather forecasts and other information vital to the road-tripping Razorback followers.

The site also keeps fans connected with bulletin boards for chat and tailgate information, a weekly road trip column by an Arkansas Times entertainment editor and party pictures from the previous week’s game.

“Pigtrail.com is less about sports and more about what we in Arkansas know as the Razorback lifestyle,” said imazing!CJRW cofounder Simon Lee.