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Client Discusses Future of $30 Mil. Ad Account With Consultants
SAN FRANCISCO–The Dreyfus Corp. is talking with several consultants as it prepares to review its estimated $30 million ad account. The business is handled by Citron Haligman Bedecarrƒ.
“We are seeking a new agency,” said a representative for New York-based Dreyfus. Citron “has completed its assignments with us, and now is a natural time to find an agency located closer to home.”
The client is the fourth financial services provider to launch a review in recent weeks.
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