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The sights and sounds of the 1960s are the focus of Citron Haligman Bedecarrƒ’s launch campaign for ThirdAge.com.
The estimated $30 million effort, targeting 49- to 59-year-olds, breaks with a TV spot this week on CBS news and entertainment programs. It will be followed by print ads in the March issue
of More, a women’s lifestyle magazine, and additional network TV ads.
“This generation sees itself aging differently than its parents did,” said Shelly Porges, client evp of marketing.
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