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After a national search, Goodhome.com named Citron Haligman Bedecarre/Euro RSCG to handle its $25 million account.
Client officials said they wanted a shop with a brand-building track record and experience attracting female consumers, who make 80 percent of home decorating decisions.
Founded last June with $50 million in first-round capital, Goodhome.com, based in San Rafael, Calif., began selling home furnishings and decor last month on its newly launched Web site.
The San Francisco agency is slated to break a national branding campaign for Goodhome.com
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