Citron Buoyed by New Parent's Reach

Euro RSCG Worldwide’s acquisition last week of a majority stake in Citron Haligman Bedecarrƒ is likely to influence not only that shop, but the New York agency’s two other Bay Area holdings: Euro RSCG/DSW Partners and direct marketing agency Cohn & Wells.
Citron in the past year has lost sizeable accounts from clients such as Sony Electronics and Dreyfus in part due to its lack of integrated resources such as direct marketing, said sources.
Citron and Cohn & Wells worked together on Sony for a time, but the client doubted the strength and longevity of that partnership as the two were not sister shops, sources said.