Citizens Telecom Splits With Ingalls After Inactivity

Citizens Communications will leave Ingalls Advertising at year’s end, reassigning its business to Dixon Schwabl Advertising in Pittsford, N.Y.
An Ingalls representative downplayed the loss of the Stamford, Conn.-based telecommunications client last week, noting that its spending had fallen off drastically. The loss will have “no impact” on the Boston shop and was not a factor in a round of layoffs at the shop two weeks ago, the representative said [Adweek, Nov. 16].
When Ingalls won the account nearly two years ago, annual spending was pegged in the $10-15 million range. Current spending, almost entirely through direct mail, is about $500,000, said Citizens representative Connie Goebel. Given the cutbacks, the client chose to switch from a full-service agency to a smaller shop, she said. –David Gianatasi