Citizens Mulls Direct

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Citizens Bank is conducting a review for a wide-ranging direct-marketing assignment valued at $6-7 million.

More than 20 agencies have responded to a request for proposals that was issued approximately two weeks ago.

Sigma Marketing Group in Roch ester, N.Y., which has handled the business for about five years, and Arnold in Boston, which handles Citizens’ media, are among the initial respondees.

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