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Arnold this week previewed its latest image campaign for Citizens Bank, running the first of four new spots during local coverage of the Super Bowl.
The 30-second spot shows a Citizens executive getting into his car at the end of his day with a human-sized teddy bear. He explains to his co-workers, “My last customer—her daughter left this, and I’m going to drop it off.” The man is shown driv ing into a residential neighborhood as he consults a street map, but the large bear keeps falling on him.
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