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Verizon today unveiled a new, three-pronged business plan called Citizen Verizon that commits the company to sustainability, human prosperity and digital inclusion.
The plan, which has been in the works for several years, has its roots in a 20-year-old commitment to corporate responsibility, according to Verizon‘s head of brand development, Kristin McHugh. Those efforts were accelerated when Hans Vestberg joined the company as CEO in 2018, she added.
“It’s really important for us to tell the broader narrative about what we’re doing and why,” McHugh said.
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