Citizen Picks Wieden + Kennedy as Its Global Agency

Annual media spending is nearly $25 million

Citizen has hired Wieden + Kennedy as its global branding agency.

The agency’s Tokyo office will lead the effort, along with the agency’s Amsterdam office. In the U.S. alone last year, Citizen spent $24 million on media, according to Kantar Media.

“We are very proud to work with Citizen and help them share their unique perspective with the world,” said Blake Harrop, managing director of Wieden’s Tokyo office, in a statement.

The first global work will be released later this year.