Citibank Eyes Quartet for Direct

NEW YORK Citibank has narrowed its search for a direct marketing agency on its U.S. credit card business to four finalists and will hear presentations this week, sources said.

Havas’ Euro RSCG DRTV in Chicago and three New York shops—Interpublic Group’s Draft FCB, WPP Group’s Grey Direct and roster shop Wunderman, a unit of WPP’s Young & Rubicam Brands—are vying for the account, sources said.

The work is currently split among more than 20 shops. The bulk of the account, which has estimated annual revenue of $20 million, is handled by Wunderman. The review began in February [Adweek, Feb. 13].

Other roster shops handle specific tasks tied to cross-promotional deals, such as Citi’s myriad partnerships with other brands, said a source.

The Long Island City, N.Y., client is said to be looking to consolidate the business at one or two agencies, and sources said a decision is expected by the end of this month.

Executives at the agencies either could not be reached for comment or referred calls to the client. Client representative Mark Rodgers would not comment on the review, except to say, “We are having presentations from other agencies for additional work, and we continue in our ongoing relationship with Wunderman.”