Citi “Seat Movers”

You know the type. You may even be one yourself. That’s why the friends who star in a new Citibank spot promoting the company’s alliance with Live Nation feel so familiar. The spot opens at a Nickelback concert in full swing and two “Seat Movers,” as the ad is titled, follows two pals as they weasel their way from the nosebleed section to seats closer to the stage. In the voiceover, one of them details their event strategy until a security guard busts them. The promotion is more exciting than the spot itself, but it does its job of informing viewers that with the Citi card, members have a chance to win a concert experience of a lifetime, a three-city backstage tour. –Eleftheria Parpis