Citi Pushes to Be the ‘Amazon of Banking’

New app, customer-centric ATMs

Citi is straining to break ahead of the financial services pack with user-friendly digital tools aimed at making banking with Citi as easy as shopping with Amazon. The bank chain is rolling out upgraded customer-centric ATMs in the U.S. this month and on Feb. 3 launched a revamped mobile app that lets you check your balances with a tap.