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Citi, one of the four largest banks in America by total assets, has promoted longtime company veteran and marketing specialist Jennifer Breithaupt to the role of global consumer chief marketing officer.
She replaces Leslie Gillin, who held the CMO title for more than two years before accepting a job last month as president of co-brand credit cards at Chase.
Breithaupt has spent more than 17 years with the financial giant, which credits her with building its entertainment division and Citi Private Pass “from the ground up” and arranging such relationships as the Citi Concert Series on NBC’s Today Show.
Her recent work on events and celebrity partnerships (with a particular focus on pop music stars) has earned Breithaupt a spot on influencer lists published by trade magazines like Billboard, which included her on its
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