Circuit City, Samsung Go Deep With Yanks

NEW YORK Circuit City and Samsung said they are partnering with the New York Yankees to support the Joe Torre Safe at Home Foundation, which was founded by the Yankees manager in 2002 to develop educational programs to help end domestic violence.

Through the alliance, Circuit City will donate $1,000 to the foundation each time a Yankee hits a home run at Yankee Stadium during the 2004 regular season.

The program, unveiled Wednesday at Yankee Stadium, got off to a rousing start as Jason Giambi and Jorge Posada hit home runs in New York’s 5-1 victory over the Tampa Bay Devil Rays, 5-1.

Torre will appear in PSAs, via TBWA\Chiat\Day, New York, promoting the partnership. YES network announcers during each Yankees game broadcast also will communicate a running tally of home runs scored and money pledged to the foundation.

A national retail promotion offers consumers a chance to win a trip to join Torre at the All-Star Game this July in Houston. In addition, through May 1, when consumers purchase Samsung products at Circuit City stores, the two companies will donate money to the foundation.

The home-run program is part of Samsung’s Four Seasons of Hope, a year-round national goodwill effort that brings together four sport legends and their charities: golf’s Arnold Palmer Hospital for Women and Children, football’s Boomer Esiason Foundation, basketball’s Magic Johnson Foundation and Torre. Rocker Jon Bon Jovi has joined Samsung’s Four Seasons of Hope as official musician.