Circuit City Returns to Service

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Circuit City suggests better service is what sets it apart from competitors in FCB’s first campaign for the chain.

The strategy marks a return to the Richmond, Va.-based chain’s message of about a decade ago, when commercials were tagged, “Service is state of the art,” said Fiona Dias, senior vice president of marketing at Circuit City.

FCB’s work is tagged, “We’re with you,” and pushes a similar message.

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