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CHICAGO Draft links electronics retailer Circuit City and Pizza Hut in a new online, in-store and direct-mail holiday promotional campaign.
The Chicago shop’s effort, which incorporates the company’s “Just what I needed” tagline, grants Pizza Hut delivery customers a coupon for $5 off any $25 purchase at Circuit City. The promotion also allows consumers to enter a contest for a year’s supply of pizza and a high-definition television.
With the promotion, the Richmond, Va.-based retailer named the Interpublic Group shop its promotional agency of record.
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