How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
Though voters insist they hate negative advertising, the results on election day tend to show they’re swayed by such messages. The same is likely true of advertising for consumer brands. But in the latter genre, it’s especially important to balance the negative with the positive. A new spot for Circuit City (via Euro RSCG Chicago) does a deft job if this.
INDEPENDENCE DAY SALE
Subscribe today!
APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF
Already a member? Sign in