Circuit City "Mixed Signals"

 Though voters insist they hate negative advertising, the results on election day tend to show they’re swayed by such messages. The same is likely true of advertising for consumer brands. But in the latter genre, it’s especially important to balance the negative with the positive. A new spot for Circuit City (via Euro RSCG Chicago) does a deft job if this. With its mimicry of a woman’s travails on the dating circuit (her date here being a handsome but shifty camera), the spot aptly evokes the “mixed signals” that some consumer-electronics retailers give about the prices for their wares.