Circle One Lands Birds Eye Business

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Circle One Marketing bested four undisclosed agencies to win Birds Eye Foods’ $10 million dry-grocery-division account last week, following a review. The Norwalk, Conn., shop will handle advertising, consumer promotions and marketing for brands that include Freshlike, Comstock, Snyder of Berlin and Husman’s. The review was prompted by a reorganization of the Rochester, N.Y.-based company’s marketing department.

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