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SAN FRANCISCO Hoping to capture the youth market, Cingular Wireless launched a spring break promotion in South Padre Island, Texas, this week with Yahoo! and its online music service, Launch.
Aiming to bring attention to Cingular’s pay-as-you-go plan, “Keep in Contact,” the advertising cross-promotion includes sponsorship of a concert Friday with reggae artist Sean Paul, online advertising on all Launch streaming music videos and in-market promotional giveaways distributed from co-branded electric cars at central locations in this spring break hot spot.
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