Cingular Twist: Don't Use Our Product

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It’s not often that a marketer makes a special effort to tell you not to use their product, but Cingular Wireless is doing just that in a partnership with Loews Ciniplex Entertainment.

In the name of politeness, Cingular will launch a 15-second onscreen movie trailer and is adding “Courtesy Zones” in 100 of Loews’ 160 theaters to get theatergoers to avoid chatting or letting their wireless phones ring during movies.

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