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Like many brands with an Internet presence, Cingular Wireless originally opted for only one side of the online coin: Last fall, Cingular tapped New York-based @tmosphere to handle its digital branding and marketing work.
But now, Cingular is looking to the Web’s other side: online direct marketing. Since March, the Atlanta-based wireless service provider has searched for an i-shop to take what sources said is a 500,000-name database of e-mail addresses, generated by a recent promotion, and leverage these assets into something strategic and streamlined.
According
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