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NEW YORK Cingular Wireless will offer a riff of sorts on Apple’s iconic iPod ads in a TV, print, online and out-of-home campaign breaking this week for the Motorola ROKR phone, which is compatible with Apple’s iTunes online music service.
TV ads, via BBDO in New York and Atlanta, show twentysomething men and women walking. As they pass reflective surfaces, such as windows, mirrors or puddles, their images “rock out” to the music that is playing on their ROKR phones.
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