Cinema Sellers Attract Campaigns From Nissan, Kia

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When it comes to new car launches, auto companies are increasingly turning to the silver screen as a primary medium. In April and May, Nissan is returning to cinema advertising with a 60-second showcase of its new 2009 370Z sports car. Also, from Feb. 28 through March, Kia, a steady cinema advertiser since 2005, will use theater screens to launch Soul, its new hatchback.

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