Cinelatino Inks VOD Measurement Deal With Rentrak

Rentrak has signed a multi-year deal with Cinelatino, a Spanish-language premium film channel, for detailed video-on-demand audience estimates. Under the agreement, announced Tuesday (Oct. 20), Rentrak will become a subscriber to Rentrak’s OnDemand Essentials service, which processes data from 70 million set-top boxes from 33 MSOs.

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