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NEW YORK — Cindy Crawford returns to endorsing a Pepsi product, but this time for Diet Pepsi which kicks off a new campaign during Sunday’s Oscar telecast on ABC, the client said. The new tagline, “Think young. Drink young,” is a switch from the “This is diet,” campaign in 1998, the last time Diet Pepsi advertised on TV.
The new spot, created by long-time Pepsi shop, BBDO New York, updates the idea of a 1991 commercial for regular Pepsi in which two pre-teen boys appeared to be ogling Crawford, but were really mesmerized by the new Pepsi can.
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