Cimarron, LRW Pose the Question, 'So What?'

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LOS ANGELES The Cimarron Group has unveiled its first campaign for Lieberman Research Worldwide.

The print campaign shows striking images with the headline “So What?” In one ad, copy beneath a picture of the Statue of Liberty reads, “Competitors are challenging your brand. So what?” In another, copy accompanying a visual of a newborn baby getting its umbilical cord cut reads, “R&D has a great new product idea. So what?” The tagline: “Turning insight into impact.”

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