Cimarron Helps Sony Entertain the World

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LOS ANGELES The independent Cimarron Group this week formally launches a division-spanning branding effort on behalf of the Sony Corp., an agency representative said today.

“Triangles,” to be presented Thursday at the Consumer Electronics Show in Las Vegas, is a three-minute spot depicting the eerie appearance of shining white triangles on international landmarks ranging from the Egyptian pyramids to London’s Big Ben and the Hollywood sign.

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