Cimarron Heads for Theaters With TimePlay

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LOS ANGELES The independent Cimarron Group has won TimePlay Entertainment’s multi-tiered creative account, the agency said today.

The Hollywood, Calif., shop was tapped to craft both marketing materials and in-theater, branded content on behalf of the interactive entertainment company, according to a representative from the Hollywood agency. Cimarron was selected following a review that included “at least three” other agencies, he said.

According to its Web site, Universal City, Calif.-based TimePlay has developed a platform designed to outfit movie theaters with interactive, multi-player entertainment and advertainment capabilities.



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