Cigarette, Liquor Ad Ban to Cost Russia $600 Mil.

MOSCOW – The Moscow office of accounting firm Deloitte & Touche released a report measuring Russia’s potential losses if it enforces the law banning cigarette and alcohol advertising passed by the now defunct Parliament this past summer. The report said Russia could lose $592 million over the next five years, mostly as a result of a sharp reduction of foreign investment in cigarette production. Although the law is still technically in effect, it is largely ignored.
Copyright Adweek L.P. (1993)