Church & Main Tapped By N.H. Medical Center

BOSTON–Dartmouth-Hitchcock Medical Center has named Church & Main its first agency of record. The shop was chosen from four finalists after a three-month review.
“Church & Main had a very strong healthcare background,” said Laurie Storey-Manseau, director of public affairs and marketing at the Lebanon, N.H., medical center. “Philosophically and culturally, the two organizations seemed to mesh very well.”
To date, the client has done only “minimal” advertising, said Storey-Manseau. “Marketing is a relatively new thing at Dartmouth-Hitchcock, but as managed care has penetrated New Hampshire and Vermont, we certainly have to get the word out that Dartmouth-Hitchcock is a top-notch organization.”
Billings were estimated in the half-million-dollar range.