Chrysler Starts Minority Review

DETROIT — DaimlerChrysler’s Chrysler Group is inviting about two dozen agencies to pitch its minority advertising business, worth an estimated $40-50 million in billings.

Shops that specialize in marketing to ethnic groups or to gay, lesbian and bisexual groups will receive a proposal request this week, said Chrysler Group representative James Kenyon.

The incumbent for African-American work is Don Coleman Advertising in Southfield, Mich., while Montemayor y Asociados in San Antonio handles Hispanic target advertising.

“We fully expect [the incumbents] to participate vigorously in this review,” said Jeff Bell, Chrysler Group’s vice president, marketing communications, in a statement.

Chrysler