Chrysler Revises Tag for Chrysler Brand

DETROIT DaimlerChrysler AG’s Chrysler Group is tweaking the tagline for its Chrysler brand from “Drive = Love” to “Drive & Love” in a new campaign breaking in January featuring Celine Dion.

BBDO, in Troy, Mich., is the lead agency on Chrysler Group advertising. The Arnell Group, New York, helped orchestrate the Dion deal.

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