Chrysler Promotion Conjures Up "Harry Potter" Magic

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

NEW YORK – Hoping to reap some of the fanfare being generated for the highly anticipated release of “Harry Potter and the Sorcerer’s Stone,” Chrysler this week launches an integrated promotion that will reach audiences in theaters and via the Internet.

Beginning Friday, consumers who test drive a 2002 Chrysler Town & Country or 2002 Chrysler Voyager minivan will receive a free audio copy of the book upon which the film is based.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in