Chrysler Plans to Cut Spending

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Financially ailing Dai-mlerChrysler will cut ad spending by at least $100 million in 2002 for its Chrysler Group brands, a top marketing executive said.

Jim Schroer, executive vice president of global sales and marketing for the Chrysler Group, said he wants to spend just enough on marketing to maintain Chrysler’s market share from the fourth quarter of last year.

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